Our Story

Welcome to Ludus Love,  a UK-based, female-founded sex-positive adult shop on a mission to empower every body to explore their pleasure confidently, safely, and without shame.

We believe that pleasure is a form of self-care. It’s not something to hide, it’s something to celebrate. That’s why we offer inclusive pleasure products designed for people with vulvas and penises, with education, respect, and accessibility at the heart of everything we do.

Ludus Love was born from a simple but powerful question:
Why is something as natural as sexuality still surrounded by shame?
That spark ignited a journey to create a brand where people could feel safe to reconnect with their bodies, discover what they enjoy, and elevate their pleasure on their own terms.

Now, Ludus Love is a growing community and online store that offers beginner-friendly sex toys, sensual accessories, and trusted guidance. Whether you’re exploring solo or with a partner, our range is thoughtfully curated to support every step of your journey,  with compassion, clarity, and a little playful charm.

As a proud LGBTQ+ inclusive adult brand, we celebrate all identities, orientations, and experiences. We’re here to help you find the right product, not just any product,  because your pleasure should feel personal, empowering, and shame-free.

Ludus Love – Elevate Your Pleasure™
Because your body deserves care. Your desire deserves space. And your pleasure deserves to be yours.